With no new models to launch at the Los Angeles Auto Show, American Honda Motor Co. Inc. uses augmented reality’s high-octane capacity for storytelling to drive booth traffic and generate 72 percent more dealership contact requests. By Ben Barclay
With no new models to launch at the Los Angeles Auto Show, American Honda Motor Co. Inc. uses augmented reality’s high-octane capacity for storytelling to drive booth traffic and generate 72 percent more dealership contact requests. By Ben Barclay
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